Designing new IDs for TV broadcaster – Golica TV

Posted By Frle / Identeties / design, identity, ids, jingle, promo / No Comments

The concept for the design was to use modern, vivid and appealing colors and elements. We decided that we don’t want to change current logo, but rather use a fresh and colorfull approach with motion graphics.

Graphic animation

Alot of elements was animated using masks. For one jingle we use about 100+ diferent layers.

Promoting shows in the same time

Joining station’s shows into station jingles was our gool in the first place. The idea was to use jingles as promo material for many different shows. We wanted to tell as much as we can with a simple, short and powered bumpers.

Audio mixing

Audio mix was done by Aleš Čadež who prepered us several different audio style mixdowns.