Take a sneak peak behind the making of Petrol’s Q MAX TV spot. Petrol’s premium Q Max fuel is a Symphony between maximum power, maximum efficiency and maximum durability.
From the basic concept to the story and then to the production shoot. The idea was to make a one-minute promo for sport event called “Alive Step UP” where the contestants run to the top of the building – the tallest one in Slovenia.
We shot green screen chroma key and 16bit color depth recording with REDCODE RAW format which is a variable bit rate format using Wavelet codec. This codec allows us to store raw sensor data at up to 4,096×2,304 resolution pixels, saving us a lot of trouble in the post production. Recording raw data allowed us to tweak white balance, gamma and other picture processing setting like color temperature during post production. And because of this raw format the we had more freedom with high tuning final image look. Removing and replacing green screen with custom background was piece of cake.