From the basic concept to the story and then to the production shoot. The idea was to make a one-minute promo for sport event called “Alive Step UP” where the contestants run to the top of the building – the tallest one in Slovenia.
The concept for the design was to use modern, vivid and appealing colors and elements. We decided that we don’t want to change current logo, but rather use a fresh and colorfull approach with motion graphics.
