In these modern times, we are faced with a flood of reality shows. Society, showing by the media, is increasingly complex, so does the need to find a clear picture, clear answers and reality is what viewers are missing.
Therefore, QuArt Studio had to deal with the difficult task. We created identity graphics and advertising campaign for new reality TV show called Gospodinje Pojejo (Housewives Singing), were can housewives of all ages show their singing skills.
The animation was prepared for the weekly TV show Golica v Živo, taking place live in the studio of Golica TV and in which they present one of the Slovenian popular folk ensembles. Ensembles play live in the studio and talk to TV host about their music and influences.
The concept for the design was to use modern, vivid and appealing colors and elements. We decided that we don’t want to change current logo, but rather use a fresh and colorfull approach with motion graphics.
