Petrol Energy commercial is the first promotional video featuring the biggest stars of Slovenian football team. This emotionally packed video was a unique project for both, the production and for actors themselves. Coordination between the team, standbys, children, the film crew and all those who participated in the project requiring extensive control. The organization of the sets was a huge challenge, because it required precise measured shooting time and demanded extended pre-production, as football players were available for only a limited time to us as they had to be prepared for the qualification for EURO18.
Shooting the Petrol commercial was a whirlwind three-day adventure, kicking off each day at the break of dawn and sprinting through neighborhoods, all leading up to the grand finale at a Petrol Coffee machine.
Take a sneak peak behind the making of Petrol’s Q MAX TV spot. Petrol’s premium Q Max fuel is a Symphony between maximum power, maximum efficiency and maximum durability.
From the basic concept to the story and then to the production shoot. The idea was to make a one-minute promo for sport event called “Alive Step UP” where the contestants run to the top of the building – the tallest one in Slovenia.
In these modern times, we are faced with a flood of reality shows. Society, showing by the media, is increasingly complex, so does the need to find a clear picture, clear answers and reality is what viewers are missing.
Therefore, QuArt Studio had to deal with the difficult task. We created identity graphics and advertising campaign for new reality TV show called Gospodinje Pojejo (Housewives Singing), were can housewives of all ages show their singing skills.
We shot green screen chroma key and 16bit color depth recording with REDCODE RAW format which is a variable bit rate format using Wavelet codec. This codec allows us to store raw sensor data at up to 4,096×2,304 resolution pixels, saving us a lot of trouble in the post production. Recording raw data allowed us to tweak white balance, gamma and other picture processing setting like color temperature during post production. And because of this raw format the we had more freedom with high tuning final image look. Removing and replacing green screen with custom background was piece of cake.
